Year: 2019 | Month: December | Volume 5 | Issue 2
An Analysis of Travel Behaviour of Sellers and Consumers in Rural Market Centres: A Case Study
DOI:10.30954/2454-4132.2.2019.5
Abstract:
The market participants are the key components, which make these market places as effective functional unit as well as a place of economic and social interaction. The behavioural pattern of market participants in these rural markets are determined by various factors such as, (i) distance, (ii) level of accessibility, (iii) size of market, (iv) specialisation of market trade in a particular commodity or commodities, (v) profitability, and (vi) economic and social relations, security, transport facilities etc. The behavioural pattern of market-place participants vary from persons to persons, and depend upon his economic status, social structure, cultural practices, local geographical situations as well as level of literacy
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